Goleta Valley Voice Ushers Advertising Sales Rep Out The Door

Craig Smith is reporting that Cristina Wilson, who sells advertising for the Goleta Valley Voice, a Wendy McCaw owned publication, was let go. A part-time employee and the mother of three kids, she is a long-time resident of Goleta.

Wilson actually use to be one of four owners of the Valley Voice. That group sold the paper to Jim Farr who ran it for awhile then ultimately sold it to McCaw's Ampersand Publishing.

Goleta Valley Voice... New and Improved!?

When you wander down the driveway in the morning, and pick up your copy of the Goleta Valley Voice, you'll notice an "Extra! Coming next Friday, April 13 the all new and improved Goleta Valley Voice" flyer.

The flyer goes on to state:

"Your news for & about the Goleta good land!"

And the coming soon part:

• Goleta Neighborhood Forum
• Goleta School News Briefs
• Goleta Volunteer Close-ups

And there is even a "celebration" planned... you can meet the staff of the Valley Voice, pick up your copy of the "all NEW Valley Voice" and have coffee and donuts. At the bottom of the flyer, you'll notice a large space taken with "To advertise in the Valley Voice..."

One has to wonder, in light of the recent (lack of) local coverage by the SB News-Press (owned by Ampersand Publishing, LLC, which also owns the Goleta Valley Voice), if they will actually be able to accomplish local coverage of the Goleta Valley. Have they tapped out all the advertising dollars in Santa Barbara?

The 'news' they report on is no longer news when it hits the driveway, as other local media outlets have long since covered the Monday Council meetings, Tuesday Planning Agency meetings, etc.

Wonder what spurred this move...

Thoughts? Comments?